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'WSJ' story tells how Brett Jenks started Fish Forever to help locals preserve fisheries.

By giving exclusive fishing rights to locals while also creating protected areas, Brett Jenks and Fish Forever are helping secure the future of a food source for over a billion people.

In the early 1990s, as eco-tourism began to surge, the conservation group Rare approached Brett Jenks to train locals for jobs both serving tourists and protecting the environment. Realizing that the right combination of training and economic rewards could make conservation profitable for all parties involved, Jenks and Rare began Fish Forever, which helps local fishermen preserve coastal stocks. Through a combination of granting exclusive rights to coastal areas and getting communities to agree to protecting off-limits areas for fish to breed and mature, Fish Forever has actually increased yields while ensuring fish populations will grow and thrive in the future.

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