November 07, 2012

B Lab’s Bart Houlahan: Building More Socially Responsible Corporations

by Wharton

AND 1, a sporting shoe and apparel company Bart Houlahan helped lead during the 1990s, was in many ways a socially responsible business before the concept was popular. “It is not that we intended it that way,” said Houlahan during a recent Wharton Social Impact Lecture. “Our customers didn’t care. After all, we were selling basketball kicks to 18-year-olds.”

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